Ask the Diet Doctor: Palm Oil Primer

... is squeezed out of the fruit from oil palm trees, hence you'll also see it called "palm fruit oil." It is rich in vitamin E. If you find that your palm oil has a red coloring, this is good, as the coloring comes from the antioxidant beta-carotene. ...

http://www.shape.com/healthy-eating/diet-tips/ask-diet-doctor-palm-oil-primer